Publication Date
Fall 2011
Document Type
Project Summary
Degree Name
Master of Arts
Department
Communication and Training
First Advisor
David Rhea, Ph.D.
Second Advisor
Lindsey Savage, M.A.
Third Advisor
Kirsten Miller, M.A.
Abstract
Player transgressions and sponsorships were examined lightly using rhetorical and secondary research to consider the impact social media technology has had on sports marketing and communications. In discussing the impact, I was able to uncover the negative and positive implications for social media‟s involvement in sports, and how understanding it is imperative for individuals looking to become professionals in athletics. From my research, I will create a presentation which will assist professional athletes and their organization in creating a positive brand image using social media technology.
Recommended Citation
Bell, Nina D., "Social Media: How Players and Athletic Organizations Can Use Social Media Technology for Positive Brand Awareness" (2011). All Capstone Projects. 25.
https://opus.govst.edu/capstones/25
Included in
Communication Technology and New Media Commons, Social Media Commons, Sports Studies Commons