Towards the Common Good: Perspectives in International Public Relations
Toward the Common Good presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context.
Allyn & Bacon
Public Relations and Advertising
Tilson, Donn James and Alozie, Emmanuel C., "Towards the Common Good: Perspectives in International Public Relations" (2003). Faculty Bookshelf. 58.