A Project Report on Loyalty Cards
Master of Science
In addition to marketing and promotions, every good business should build a strong bond with their customers by rewarding them for frequent purchases. The Customer Loyalty Module allows you to setup loyalty plans that encourage customers to come back time and time again, while allowing you to monitor the plans’ success.
Simply decide how you'd like your loyalty plan to work and go through the easy setup screens to make it happen.
Assign each item with a type of accrual (quantity or value based) and a factor (1 point per Rupee / quantity, 2 points per Rupee / quantity, etc.) then follow-up with the setup of when and what type of accrual you will offer, as well as when, what type, and the value of point redemption you will give your customers. Each accrual will also be accompanied by a pre-set reason code for future reporting.
Komerelli, Prudvi Santosh Reddy, "A Project Report on Loyalty Cards" (2010). All Capstone Projects. 456.