Comeback Workout: QM Practices and the Health and Fitness Industry
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Academic Unit
College of Business
Publication Date
6-2019
Document Type
Article
Abstract
Purpose
The purpose of this paper is to provide a theoretical model for the relationship between quality management (QM) practices and the health and fitness industry through two competencies, including relational competence (RC) and technical competence (TC).
Design/methodology/approach
Drawing from the resource-based view and the relational competence theory, this paper seeks a further understanding of the conceptual link between QM practices and the health and fitness industry.
Findings
This paper proposes that RC and TC will positively mediate the relationship between QM practices and customers’ behavioral intentions to use the health and fitness service.
Journal Title
International Journal of Quality and Service Sciences
Volume
11
Issue
2
ISSN
ISSN: 1756-669X
Beginning Page Number
283
Last Page Number
301
DOI
https://doi.org/10.1108/IJQSS-09-2017-0080
Recommended Citation
Cha, Wonsuk, "Comeback Workout: QM Practices and the Health and Fitness Industry" (2019). Faculty Authors and Creators Reception. 30.
https://opus.govst.edu/fac/30