Profit with Purpose: How CSR Drives Financial Success
Type of Presentation
Panel
Location
D1497
Start Date
4-17-2025 2:30 PM
End Date
4-17-2025 3:00 PM
Abstract
Profit with Purpose: How CSR Drives Financial Success Corporate Social Responsibility (CSR) has become an increasingly vital component in modern business practices, with growing evidence linking ethical financial behavior to enhanced financial performance. This research aims to assess how ethical financial practices, embedded within CSR strategies, influence investor trust and contribute to sustainable business growth. The study will explore the correlation between CSR initiatives and improved financial outcomes by analyzing key case studies of companies that excel in CSR practices. Through a combination of financial data analysis, corporate disclosures, and industry reports, this research will evaluate how CSR efforts, such as environmental responsibility, ethical governance, and community engagement, positively impact revenue growth, investor confidence, and long-term business resilience. The project will examine companies recognized for their strong CSR commitment, such as Patagonia, Unilever, and Salesforce, to identify common strategies that contribute to financial stability and investor trust. Additionally, the research will analyze financial indicators such as stock performance, profit margins, and shareholder returns to assess the financial benefits linked to CSR practices. This study aims to provide insights that encourage businesses to adopt socially responsible practices, demonstrating that CSR is not only an ethical obligation but also a powerful strategy for achieving financial success and securing investor confidence. The findings will offer valuable recommendations for businesses seeking to balance profit with purpose while promoting sustainable economic growth.
Faculty / Staff Sponsor
Dr. Chevonne Alston
Profit with Purpose: How CSR Drives Financial Success
D1497
Profit with Purpose: How CSR Drives Financial Success Corporate Social Responsibility (CSR) has become an increasingly vital component in modern business practices, with growing evidence linking ethical financial behavior to enhanced financial performance. This research aims to assess how ethical financial practices, embedded within CSR strategies, influence investor trust and contribute to sustainable business growth. The study will explore the correlation between CSR initiatives and improved financial outcomes by analyzing key case studies of companies that excel in CSR practices. Through a combination of financial data analysis, corporate disclosures, and industry reports, this research will evaluate how CSR efforts, such as environmental responsibility, ethical governance, and community engagement, positively impact revenue growth, investor confidence, and long-term business resilience. The project will examine companies recognized for their strong CSR commitment, such as Patagonia, Unilever, and Salesforce, to identify common strategies that contribute to financial stability and investor trust. Additionally, the research will analyze financial indicators such as stock performance, profit margins, and shareholder returns to assess the financial benefits linked to CSR practices. This study aims to provide insights that encourage businesses to adopt socially responsible practices, demonstrating that CSR is not only an ethical obligation but also a powerful strategy for achieving financial success and securing investor confidence. The findings will offer valuable recommendations for businesses seeking to balance profit with purpose while promoting sustainable economic growth.