Course syllabus for COMS 435 Persuasive Theory and Practice
Course description: Examines major theories of persuasion especially as related to oral communication. Applies these theories to interpersonal, social, political, and organizational change. Students create and present persuasive messages and analyze persuasive messages and campaigns.
McMaster, Michele, "COMS 435 Persuasive Theory and Practice" (2003). Communication Studies Syllabi. 32.