Publication Date

Fall 2011

Document Type

Project Summary

Degree Name

Master of Arts


Communication and Training

First Advisor

David Rhea, Ph.D.

Second Advisor

Lindsey Savage, M.A.

Third Advisor

Kirsten Miller, M.A.


Player transgressions and sponsorships were examined lightly using rhetorical and secondary research to consider the impact social media technology has had on sports marketing and communications. In discussing the impact, I was able to uncover the negative and positive implications for social media‟s involvement in sports, and how understanding it is imperative for individuals looking to become professionals in athletics. From my research, I will create a presentation which will assist professional athletes and their organization in creating a positive brand image using social media technology.