Publication Date

Fall 2010

Document Type

Project Summary

Degree Name

Master of Arts


Communication and Training

First Advisor

David Rhea, Ph.D.

Second Advisor

Jason Zingsheim, Ph. D.

Third Advisor

Sang Hoon Lee, M.F.A


A strong brand drives revenue, especially in local markets. As it has been documented, a strong brand needs credibility and trust to be conveyed to the consumer. The purpose of the following workshop design is to provide the ethical, journalistic, packaging, writing, technical, and other brand-impacting skills to potential media contributors, and also to provide the basic understanding of how to market and cobrand content with other media outlets.


Abstract created from manuscript by OPUS staff.

PowerPoint file is available as a supplemental file.

Wheeler_Andrew_PowerPoint.pdf (190 kB)
Power Point