From the Preface:
As fair housing laws have been adopted during the late 1960's and the 70's, tools have been forged for implementing integration and fighting discrimination and segregation. One such tool, affirmative marketing, has come to public attention as the implementation of affirmative action became an important issue in the United States. For those groups interested in avoiding (re)segregation and promoting integrated communities through affirmative marketing, literature on the subject is sparse and scattered. Because of the need for a comprehensive guide, we pulled together existing information, and pooled our own ideas, observations and experiences concerning affirmative marketing to form this handbook.
This guide is directed to fair housing organizations, municipalities , members of the housing industry, and community organizations who are interested in the implementation of an affirmative marketing program, and want to know what and how actions might be taken. Many people have helped us with our research. We want to especially thank Kathy Cardona, of the South Suburban Housing Center, for her editorial assistance and Kale Williams and the staff of the Leadership Council for (Chicago) Metropolitan Open Communities for their overall comments and legal analysis.
Wunker, Judy; Scott, Wilma; DeMarco, Donald; Onderdonk, Dudley. Affirmative Marketing Handbook: A Guide to Integrated Housing. Park Forest, IL: Village of Park Forest and South Suburban Housing Center, 1979. Courtesy of Park Forest Historical Society Archives, Park Forest, Illinois, and Governors State University Archives. Retrieved from http://opus.govst.edu/region_parkforest/2/