Event Title

Charitable donation behavior: The effect of a child’s facial expression on donations

Author/ Authors/ Presenter/ Presenters/ Panelists:

Hyunkyu Sean Jang, Governors State UniversityFollow

Location

D34000

Start Date

4-12-2019 2:40 PM

End Date

4-12-2019 3:10 PM

Abstract

This research finds that more people choose sad-faced versus happy-faced children to benefit in the one-time donation context, consistent with past research. However, in child sponsorships, a favored children's charity fundraising format in which donors make monthly donations for a child and periodically receive photographs and letters from the child, people choose sad-faced as often as happy-faced children. This is because in different situations personal distress evoked from viewing needy children activates different motivations.

Identify Grant

2018-19 University Research Grant

This document is currently not available here.

Share

COinS
 
Apr 12th, 2:40 PM Apr 12th, 3:10 PM

Charitable donation behavior: The effect of a child’s facial expression on donations

D34000

This research finds that more people choose sad-faced versus happy-faced children to benefit in the one-time donation context, consistent with past research. However, in child sponsorships, a favored children's charity fundraising format in which donors make monthly donations for a child and periodically receive photographs and letters from the child, people choose sad-faced as often as happy-faced children. This is because in different situations personal distress evoked from viewing needy children activates different motivations.