April 7 - Wednesday
Crisis Communication: Analysis of Midwestern High School's Response to COVID-19
Type of Presentation
Poster Session
Start Date
4-7-2021 3:00 PM
End Date
4-7-2021 3:30 PM
Description of Program
Presided by Dr. Matt Cooney
Abstract
The focus of this analysis will be the response of Midwestern High School (MWHS) to the current COVID-19 pandemic, its communication to stakeholders, and the correlation to its response to the parameters set forth by the Situational Crisis Communication Theory (SCCT). By studying the district’s history and reputation, I propose that MWHS utilized a crisis response strategy effectively. The amount and frequency of communication with stakeholders are both high; however, I recommend that MWHS would benefit from the integration of different crisis communication strategies along with a deliberate increase in the use of social media. A look at how COVID-19 and past pandemics have affected schools will provide insight into the analysis
Presentation File
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Crisis Communication: Analysis of Midwestern High School's Response to COVID-19
The focus of this analysis will be the response of Midwestern High School (MWHS) to the current COVID-19 pandemic, its communication to stakeholders, and the correlation to its response to the parameters set forth by the Situational Crisis Communication Theory (SCCT). By studying the district’s history and reputation, I propose that MWHS utilized a crisis response strategy effectively. The amount and frequency of communication with stakeholders are both high; however, I recommend that MWHS would benefit from the integration of different crisis communication strategies along with a deliberate increase in the use of social media. A look at how COVID-19 and past pandemics have affected schools will provide insight into the analysis
https://opus.govst.edu/research_day/2021/wednesday/7