April 7 - Wednesday

Event Title

Crisis Communication: Analysis of Midwestern High School's Response to COVID-19

Author/ Authors/ Presenter/ Presenters/ Panelists:

Adam L. Kueltzo, Governors State UniversityFollow

Start Date

4-7-2021 3:00 PM

End Date

4-7-2021 3:30 PM

Abstract

The focus of this analysis will be the response of Midwestern High School (MWHS) to the current COVID-19 pandemic, its communication to stakeholders, and the correlation to its response to the parameters set forth by the Situational Crisis Communication Theory (SCCT). By studying the district’s history and reputation, I propose that MWHS utilized a crisis response strategy effectively. The amount and frequency of communication with stakeholders are both high; however, I recommend that MWHS would benefit from the integration of different crisis communication strategies along with a deliberate increase in the use of social media. A look at how COVID-19 and past pandemics have affected schools will provide insight into the analysis

Description of Program

Presided by Dr. Matt Cooney

Presentation File

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Apr 7th, 3:00 PM Apr 7th, 3:30 PM

Crisis Communication: Analysis of Midwestern High School's Response to COVID-19

The focus of this analysis will be the response of Midwestern High School (MWHS) to the current COVID-19 pandemic, its communication to stakeholders, and the correlation to its response to the parameters set forth by the Situational Crisis Communication Theory (SCCT). By studying the district’s history and reputation, I propose that MWHS utilized a crisis response strategy effectively. The amount and frequency of communication with stakeholders are both high; however, I recommend that MWHS would benefit from the integration of different crisis communication strategies along with a deliberate increase in the use of social media. A look at how COVID-19 and past pandemics have affected schools will provide insight into the analysis

https://opus.govst.edu/research_day/2021/wednesday/7