Type of Presentation
Presentation on demand only
Location
Virtual
Abstract
This research aims to explain the rapid growth of short-form digital content. This is an exploration as to why platforms, like TikTok, have taken over modern entertainment. As media evolves away from long-form content with high-production towards short-form with minimal editing, audiences adapt. Short-form content allows social media users to scroll past “uninteresting” videos with ease, validates shortened attention spans and creates more economic incentives. TikTok has successfully developed a highly personalized and fast-paced algorithm, which many social media apps have attempted to mimic. This algorithm sustains engagement by encouraging rapid scrolling and continuous content consumption. While users can easily skip videos deemed uninteresting, this behavior reinforces fragmented attention and reduces satisfaction over time. Research suggests that constant digital stimulation and frequent shifts in focus make it more difficult for users to engage in tasks requiring sustained concentration. Despite this, short-form content remains appealing due to its accessibility and the sense of accomplishment users feel when digesting multiple videos in a short period. Additionally, there are monetization structures contributing to the rise of short-form media. TikTok’s “Creator fund” and brand endorsements promote frequent posting and trending content. Short-form videos allow creators to mass produce content with less effort, therefore increasing profitability. The increasing appeal of short-form content reflects both changing viewer preferences and strategic platform design. While beneficial for creators and their platforms, this evolution raises concerns about declining attention spans and the long-term effects on consumer engagement.
Faculty / Staff Sponsor
Dr. Amanda Athon
Presentation File
wf_yes
Included in
Short-Form Content and the Long-Term Effects
Virtual
This research aims to explain the rapid growth of short-form digital content. This is an exploration as to why platforms, like TikTok, have taken over modern entertainment. As media evolves away from long-form content with high-production towards short-form with minimal editing, audiences adapt. Short-form content allows social media users to scroll past “uninteresting” videos with ease, validates shortened attention spans and creates more economic incentives. TikTok has successfully developed a highly personalized and fast-paced algorithm, which many social media apps have attempted to mimic. This algorithm sustains engagement by encouraging rapid scrolling and continuous content consumption. While users can easily skip videos deemed uninteresting, this behavior reinforces fragmented attention and reduces satisfaction over time. Research suggests that constant digital stimulation and frequent shifts in focus make it more difficult for users to engage in tasks requiring sustained concentration. Despite this, short-form content remains appealing due to its accessibility and the sense of accomplishment users feel when digesting multiple videos in a short period. Additionally, there are monetization structures contributing to the rise of short-form media. TikTok’s “Creator fund” and brand endorsements promote frequent posting and trending content. Short-form videos allow creators to mass produce content with less effort, therefore increasing profitability. The increasing appeal of short-form content reflects both changing viewer preferences and strategic platform design. While beneficial for creators and their platforms, this evolution raises concerns about declining attention spans and the long-term effects on consumer engagement.